Audio of a relatively unknown film Eyy was launched over the weekend in Hyderabad. For the first time in the history of Telugu cinema an audio function was launched by keeping the hero cut out in the background. Here the cut out of Power Star Pawan Kalyan was used by the makers during the audio release. Â When asked about this the makers said as Power Star Pawan Kalyan was busy we though we would just use his cut out for the audio launch. It seems like the makers have taken the dialogue â€œContent unnodiki cut out chaluâ€, from Gabbar Singh too seriously.