SWOT Analysis: Life Is Beautiful


Director Sekhar Kammula returns after a gap of more than two years with Life is Beautiful, a film which is right down his alley. The film introduces 6 new actors and brings back actress Amala back to silver after nearly two decades. Will she make a successful comeback, will Sekhar Kammula get a big success like Happy Days again. Well let’s have a look at the strengths and weaknesses.


It is Sekhar Kammula’s film after a gap of two years. And he is coming with a film that is expected and liked by his target audience.

No big competition at the box office for two weeks at least.


Earlier his films came with no expectations but now that the director has build a brand for himself there are expectations even among his target audience which might prove to be negative for the film.

With the film resembling Happy Days a lot people might watch Life is Beautiful keeping Happy Days in mind. This could prove to be a big detriment for the film.

The songs although good haven’t clicked that big among the audience.


Sekhar Kammula’s last film Leader was not a completely satisfying film at the box office. Life is Beautiful might get him back on track.

As the film stars newcomers in prominent roles a success here can make their careers.


Nothing really.

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