SWOT Analysis: EEGA Movie

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Eega, the much awaited film from director SS Rajamouli is all set to release this Friday. The film which began as a small 2 Cr venture has now turned into a 30 Cr plus biggie with VFX of international standards. Owing to immense hype and international standards of making the film is carrying tremendous expectations among the audience.

Strength

Director SS Rajamouli is the films biggest strength and positive. He knows the pulse of the audience very well that can be seen with his track record which has no failures at all.

The special effects are said to be the best of the best.eega-nani-samantha-latest-pics-photos-images-wallpapers

MM Keeravani’s music and re-recording has always been a biggest plus for the director’s films and Eega is no different.

Weakness

The film is carrying tremendous expectations and extraordinary hype which can prove to be a bane for the film’s success.

The tricky storyline which sees an animated fly taking revenge on a man.

Opportunity

It’s a right venture to showcase the might of the director.

For hero Nani this is the biggest project of his career so far. If it is clicks it might take him to next stage and turn him onto a star.

If it clicks it would help in expansion of the Telugu cine market as its releasing big in Tamil and Malayalam simultaneously along with Telugu version.

Threat

Release of biggies like Julayi in Telugu and Billa 2 in Tamil a week after might prove to be a hindrance for box office growth of Eega.

Release of Bol Bachchan on the same day might result in dividing of attention at the multiplexes through its first weekend, especially in Nizam and other states.

 

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