SWOT Analysis : Allu Arjun's 'Race Gurram'



Allu Arjun is all set with his horse to ride at the Box-Office. His ‘Race Gurram’ Directed by Surender Reddy is releasing tomorrow all over. Though previous works of both Bunny (Iddarammayilatho) and Surender (Oosaravelli) were flops at the BO, it’s their track record which made to look after this ‘Race Gurram’. Shruthi Haasan who scored a Super hit with Yevadu earlier this year has paired with Allu Arjun for the first time. SS Thaman has scored the music while combinely produced by Venkateswara Rao and Nallamalupu Bujji.

Strength :

The Biggest strength for ‘Race Gurram’ is its Team, casting involves Allu Arjun, Shruthi Haasan, Prakash Raj,Kick Shyaam and technicians like Surender Reddy, Manoj Paramahamsa, Thaman  collectively brought a fresh look for the film. Surender Reddy who is known for presenting Action in a stylish manner has proved his mettle in comedy with Kick. Combination of Surender Reddy and ‘Stylish Star’ Allu Arjun is a major strength for ‘Race Gurram’. Music given by SS Thaman his being considered as one of his best works in his career is another factor which favors ‘Race Gurram’.

Weakness :

Though Surender Reddy has an unique style in making stylish entertainers, his success rate is very low with only two superhits in his career of five films. Going through the posters and promos, ‘Race Gurram’ seems like in the same flavor of Kick and Julayi. In any case if entertainment factor is not up to the mark when compared to those films, will result in adverse response from audience.

Oppurtunity :

Summer holiday season has been started and last month’s release NBK’s Legend running has been almost done at the box-office and with no competition ‘Race Gurram’ has all chances to score biggest numbers in Allu Arjun’s career. Being an entertainer is another favorable factor to gain longevity at the box-office.

Threat :

Opening collections play a crucial role in generating revenue for any big film. For this huge publicity is needed to generate much needed hype among the audience. Don’t know exactly about the strategy of makers but ‘Race Gurram’ is coming with minimal publicity and almost no hype for an Allu Arjun film. This will not be a problem if movie can manage to open with super hit talk otherwise, movie promotions on this scale pose a serious threat at the box-office surrounding IPL starting next week and political heat in state.


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