In the battle of item numbers it is Kevv Kekaa from Gabbar Singh which is leading at moment. But according to industry insiders there seems to be another super item number in the making that is expected to dislodge Kevv Kekaa from its top position.
This new item number comes with a lyric Ayyo Papam and it is from upcoming film of Mega Power Star Ram Charan’s Yevadu. And not surprisingly music for the film is by none other than Devi Sree Prasad himself.
Ayyo Papam was recently picturized on item girl Scarlett Wilson and Ram Charan in Hyderabad and those who saw the rushes of the song couldn’t stop raving about it. Even the item girl Scarlett Wilson was so impressed with the song and Ram Charan that she expressed her happiness to a leading daily immediately after the completion of the song.
Yevadu directed by Vamsi Paidipalli and produced by Dil Raju is expected to release for Sankranthi 2013.