SWOT Analysis: Julayi


Stylish Star Allu Arjun’s new film Julayi in the direction of Trivikram Srinivas is one of the most awaited movies of the year. The film is very crucial for Allu Arjun because his past few films where he tried to be a mass hero have not yielded the expected results. In Julayi Allu Arjun returns to his fun loving character with slight massy elements and a universally accepted success here would strength his position commercially. As far as director Trivikram Srinivas goes he is yet to taste a universal success besides Jalsa. So like every film this is crucial for him as well to prove his universal capabilities as a director. Lets look at what the strength and weakness of the film are.

Allu Arjun back to what he does best i.e. youthful movies without too much mass elements.
Music by Devi Sree Prasad has hit the peak at the right time.
Finally, it is director Trivikram’s film who has a following of his own especially in the A centers where the film is releasing big.

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Trivikram not only is the strength of the film but also the weakness as well. His films, barring one, have never done well in the b, c centers.
The film not being a routine one may also have an impact on the overall run.

With no big release in over a month and the films running coming to end of its run, Julayi can maximize its initial by a big margin due to huge release.
If the film clicks chances are pretty high for it to be the highest grossing films in the career of Allu Arjun.
With Trivikram being a big brand overseas finally Allu Arjun can have a hit in overseas.

Films with the same target audience releasing in quick succession.
Especially in overseas a Sekhar Kammula film releasing with in a weeks gap  might show an effect on Julayi.

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