AD Theatrical Creates New South Indian Online Record

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The theatrical trailer of Power Star Pawan Kalyan upcoming release Atharintiki Daredi has created a stunning new online record for south Indian films by reaching 2 million views in just under 9 days (Ilayathalapathy Vijay’s Thalaivaa achieved this feat in 12 days). It is stunning because Power Star unlike his contemporaries from other industries (mainly Tamil) isn’t known that well outside the state of AP. It simply shows Pawan Kalyan’s unparalleled hold among the Telugu audience and especially Telugu youth all over the world.

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Atharintiki Daredi directed by Trivikram Srinivas is carrying terrific buzz across the state and the film is slated to release in a massive way on August 7, all over. Let’s see if this online craze translates into moolah in a real world. If it does expect records to be shattered like never before in Telugu cinema.

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