Vijay Deverakonda NOTA – Pre Release Business:
Vijay Deverakonda is one of the fastest emerging stars of the current generation. After a long gap of more than a decade and a half, Telugu cinema has seen a star who has risen through the ranks and scoring big blockbusters within the first few years itself.
After Pawan Kalyan and Jr NTR, Vijay Deverakonda is the only star to score consecutive blockbusters in successive years. Pelli Choopulu, Arjun Reddy and Geetha Govindam are those three films.
NOTA is coming after such blockbusters is a huge deal. But, the movie is not a direct Telugu film. It is dubbed version of the original made in Tamil. Still, the buzz is high as the star in the lead is from the Telugu film industry and at a peak stage.
However, surprisingly the movie has not been sold by makers despite fancy offers. Only the overseas right have been picked up for 3.5 Cr. It highlights the confidence of the makers on the product, in a way. If that is indeed the case, NOTA could surprise the trade like the past few films of Vijay Deverakonda.
For valuation purpose, the Arjun Reddy closing share of 25 Cr is taken as breakeven figure keeping the similarity of genre and appeal to the audience mind.
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